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How to upload to iStock / Getty Images with ESP without losing keywords

By Marta (Tagvora) · Updated October 2026

Empty winding road through golden hills under a blue sky
Keywords · iStock · Getty styleEmpty winding road through golden hills under a clear blue sky
  • 1Road
  • 2Winding Road
  • 3Hill
  • 4Rural Scene
  • 5Sky
  • 6No People
  • +30

iStock / Getty Images is where most keywords get lost along the way. Not because of the photo, but because of how its uploader, ESP, works: it only accepts words from its own vocabulary, and makes you clarify the ones with several meanings. If you don't, that keyword silently disappears.

1. iStock / Getty Images has no FTP: you upload with ESP

Unlike Adobe Stock or Shutterstock, iStock / Getty Images doesn't offer FTP to contributors. You upload through ESP, its contributor website, or its app. The good news: ESP reads the title, description and keywords embedded in the file (IPTC). If your photos already carry their metadata, you don't have to type it again.

2. The controlled vocabulary: why keywords vanish

Getty doesn't work with free text. Every keyword is matched against a closed list of approved terms, and anything not on the list doesn't count. So use plain, specific English words rather than made-up terms, long phrases or technical jargon.

More specific is better: specific terms usually carry their broader categories with them ("labrador" already sits under "dog" and "animal"), but not the other way round. Use the exact term.

3. Disambiguation: the step that eats the most keywords

When a word has several meanings, ESP asks you to pick one: crane (bird or machine?), apple (fruit or brand?), spring (season, coil or water source?), bat (animal or sports bat?). Skip the question and that keyword isn't saved.

Tip: before opening ESP, note for each photo which meaning each ambiguous word has. With 50 photos, that minute saves you dozens of lost keywords.

4. Check before you submit: you can't fix it later

Once a file is accepted, you can't add keywords yourself. Getty only changes them through a support request, and may decline it. Make sure the main subject and the location are there before submitting.

5. AI, editorial and releases

How Tagvora makes it easy

Tagvora writes and embeds the title, description and keywords in every photo and prepares an iStock / Getty Images folder ready to drop into ESP. The AI also tells you which meaning to pick for each ambiguous word ("crane → bird"), on the photo card and in a file inside the zip, so disambiguation takes seconds.

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